Social media, aside from providing corporation a venue to promote new products and services and create positive relationships with customers, also provides more advertising for their social good practices, which contribute to the development of corporations identity and positive feelings towards a corporation. Indigo Books & Music Inc.’s Love of Reading […]

Social Good Practices – Love of Reading Foundation

Social Media is currently altering how businesses communicate with their customers and how they relate to the press. Before, businesses were generally far removed from addressing customers or letting customers share feedback with each other. Social media have made it easier to for businesses to interact directly with customers. This […]

Social Media and the Communications Industry

Creating an engaging social media campaign across multiple social media platforms or accounts can be difficult for many companies. Do you try to promote different aspects of the brand to different audiences on different platforms, or do you promote a cohesive image and identity for the brand across platforms? Or […]

Creating an Engaging Social Media Strategy Across Platforms- Case Study: ...